Background

The Institute for Essential Services Reform (IESR) is a think-tank in energy and environment. IESR encourages transformation into a low-carbon energy system by advocating a public policy based on data-driven and scientific studies, conducting capacity development assistance, and establishing strategic partnerships with key stakeholders. As part of IESR’s effort to increase public awareness and deliver capacity development for the masses, IESR is running several Clean Energy Resource Hub (CERH) platforms.

The most prominent platform is Jejakkarbonku.id with 76.000 users is Jejakkarbonku.id. This platform focuses on introducing the concept of greenhouse gases (GHG) and carbon footprint calculation to the public. The ultimate goal is to amass public support and initiate action on greenhouse gas mitigation at the individual, community, and business levels.

IESR also has an intuitive and robust online learning platform i.e., Akademi Transisi Energi. Launched in June 2023, this platform aims to facilitate the public in accessing quality and credible courses on various energy transition aspects through engaging and compelling learning experiences. The primary target audience for the project includes CSOs, journalists, and industry-specific stakeholders.

This site is also coupled with two supporting features, one is an open forum subdomain, forum.transisienergi.id, to facilitate discussion on said courses or the general energy transition context. The other supporting site is data.transisienergi.id, which provides a large dataset, engaging visualizations, and useful insight features.

IESR plans to spin off these platforms as part of an independent ecopreneur named Visi Energi Bersih Indonesia (VEBI). The main goal is to make these platforms self-sustaining in the short run. Meanwhile, the long-term goal is to prepare a feasible strategy to ensure profitability and readiness for Southeast Asia’s regional expansion to enable a larger impact in the long run. In the first half of 2025, IESR has developed the business model, 5-year business plan, marketing plan & execution. Thus, starting in July 2025, these platforms will officially enter the business phase of year 1.

There is still a need to further develop said business plan to incorporate the data features of Akademi Transisi Energi, individual user market potential for the Jejakkarbonku.id, and marketing implementation & refinement. Therefore, IESR is soliciting individual or organized consultants to prepare, market, and develop said features of each platform.