BACKGROUND
The Institute for Essential Services Reform (IESR) is a leading think tank focusing on energy and environmental issues. IESR advocates for a transition to a sustainable, low-carbon energy system by promoting data-driven policies, conducting capacity-building programs, and engaging in strategic partnerships.
Consistently promoting the energy transition for 17 years, IESR is recognized as a credible organization known for its data-driven insights on energy transition and climate crisis mitigation. IESR actively leverages its social media channels, including Instagram, X, TikTok, LinkedIn, Facebook, and YouTube, to amplify its findings and recommendations. IESR is also frequently among the top 10 channels advocating for the energy transition in Indonesia.
However, to measure the effectiveness of its messaging and platforms, ensuring they align with the target audience and expand its reach, a comprehensive social media evaluation and assessment is necessary. Effective communication is critical to IESR’s mission. To enhance its impact, IESR seeks a Communication Evaluation Consultant to assess its social media strategy, identify strengths and gaps, and provide recommendations for improvement. This process may involve multiple assessments and interviews with IESR’s social media audience.
This Request for Proposal (RFP) aims to identify the best service provider to conduct a thorough evaluation of IESR’s social media communication. The selected consultant will provide insights on assessment methods, key milestones, expected results, and strategic recommendations. The strategy must cover channel utilization, content branding implementation, audience expectations and perspectives, and potential collaborations.
Proposal Timeline:
Proposals will be accepted until 23:00 WIB. Indonesian Western Standard Time (WIB, GMT+07) on Friday, March 14, 2025. Proposals received after that date and time will not be accepted. Please contact the Net Zero Strategic Communication Program Manager at uliyasi@iesr.or.id for questions and proposal submission. Please include “RFP Response – Communication Consultant for Social Media Evaluation” in the subject line.
