BACKGROUND
Climate change and energy transition are gaining more public attention, as the shift to clean energy improves livelihoods through health and economic benefits. A just energy transition requires inclusive participation from all sectors, including civil society, businesses, women, youth, and local communities. In Indonesia, we see how social media can play a key role in raising awareness, sharing success stories, and fostering dialogue on certain topics, including energy transition.
For over three years, the Clean, Affordable, and Secure Energy (CASE) for Southeast Asia (SEA) Project in Indonesia has focused on leveraging social media to expand reach, engage audiences, and promote energy transition through knowledge products and crowdsourced content. Launched in 2022, the @energibersih.ftw Instagram page targets younger generations—Millennials, Gen Z, and Alpha—by combining thought-provoking contents, pop-culture-based entertainment, and collaborations with Key Opinion Leaders (KOLs) in energy transition, climate, and environment. By the end of 2024, we think it had established itself as a credible platform for promoting energy transition in Indonesia. To build on and continue this success, we seek a creative or social media agency to further amplify energy transition narratives.
In short, Project CASE for SEA Indonesia is opening a Request for Proposal for Social Media and Campaign Agency to support CASE Indonesia’s creative communication and campaign in strengthening Indonesia’s energy transition narrative, especially in the power sector. The job description includes content creation, social media management, audience survey and implementation of several activation or campaign activities.
Proposal Timeline:
Project Clean, Affordable and Secure Energy (CASE) for Southeast Asia is Requesting for Proposals for Social Media and Campaign Agency to support the communication and advocacy work of Project CASE Indonesia.
Proposal submissions will be accepted until April 11, 2025, at 22:00 WIB and should be addressed to immakulata@iesr.or.id (Communications Officer of CASE, IESR) with a cc to: agus@iesr.or.id (Program Manager of Clean, Affordable and Secure Energy (CASE) for Southeast Asia IESR), fadhil@iesr.or.id and anggia@iesr.or.id. Please include “RFP Social Media and Campaign Agency” in the email subject line. All proposals must be submitted by an official organization or a designated representative of the organization.
For any additional inquiries, bidders may contact the emails listed above.
Agencies that meet the qualifications will be notified by Monday, 21 April 2025, and invited for a 30-minute pitch presentation, excluding the Q&A session. This presentation will serve as the basis for selecting the winning bidder, which will be announced by Monday, April 28 2025.
Following the announcement, contract negotiations with the selected agency will begin promptly to ensure alignment with the project timeline.
If bidders plan to outsource any tasks, they must clearly state this in their proposal. The total cost mentioned should cover all roles and responsibilities, including any outsourced services. All outsourced organizations must be listed and explained within the proposal.
Proposals should provide a detailed cost breakdown for all related services. The terms and conditions of the contract will be finalized after the winning bidder is announced.
Should you have any inquiries, please contact our colleagues from the emails provided above. Thank you.
Request-for-Proposal-RFP-Social-Media-and-Campaign-Agency
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