Request for Proposal (RFP) Website Developer for IESR Website Redesign 2024


Institute for Essential Services Reform (IESR), an esteemed think tank headquartered in Jakarta, Indonesia, has steadfastly advocated for expediting Indonesia’s transition to low-carbon energy through robust evidence-based policy advocacy. Motivated by a dedication to innovation and societal advancement, IESR is initiating a comprehensive website redesign initiative. This ambitious undertaking seeks not only to modernize the digital platform but also to act as a catalyst for championing decarbonization efforts, enhancing virtual experiences, and building upon past achievements. IESR is actively seeking qualified web developers based in Indonesia with a proven track record of delivering high-performance websites for large-scale online engagements.

Embark on a transformative journey with the Institute for Essential Services Reform (IESR) as they chart a course towards redefining the digital landscape of sustainable energy advocacy in Indonesia. Renowned for its unwavering dedication to evidence-based policy advocacy, IESR stands at the forefront of catalyzing Indonesia’s transition to low-carbon energy.

The forthcoming website redesign endeavor heralds a new era of digital engagement for IESR, poised to elevate its impact and outreach to new heights. At its core, this initiative is underpinned by a resolute commitment to championing decarbonization. Through a judicious blend of educational content, data-driven insights, and interactive features, the redesigned website will serve as an invaluable resource for fostering public awareness and understanding of the critical imperatives surrounding a coal exit strategy and the imperative transition to a low-carbon energy ecosystem in Indonesia.

With the redesign of the IESR website, it is hoped that information on energy and environmental policy can be better conveyed and reach a wider audience. This step is in line with IESR’s mission to continue to innovate in disseminating knowledge and advocating for policies that have a positive impact.

Drawing upon the wealth of experience garnered from past successes, including significant online engagement with the previous iteration of the IESR website, the redesign initiative is poised to set new benchmarks in user interface (UI) and user experience (UX) design. Through meticulous attention to detail, intuitive navigation pathways, and responsive design elements, the revamped website will deliver an unparalleled digital experience, ensuring seamless access to resources, events, and insights for all stakeholders.

With this Request for Proposal (RFP), IESR is soliciting proposals from individuals or institutions based in Indonesia with extensive experiences and portfolios, capable of delivering high-quality websites for hosting. IESR will evaluate all the proposals submitted. Following a review of all submissions, IESR will select the firms/institutions that present the most suitable expertise according to the qualifications outlined below, that most closely align with project objectives, and articulate a detailed, clear, and achievable plan to meet those objectives within the required timeframe.

IESR is seeking proposals for a new visual design for its website, utilizing WordPress as the platform and Elementor as the design builder. The goal is to create a modern, visually appealing, and highly functional website that is responsive and optimized across various devices, including desktops, tablets, and mobiles. Additionally, the website’s performance is a key priority, with an expectation to achieve a score of 85-90 on Google PageSpeed Insights, ensuring fast loading times and an optimal user experience.


All required documents can be downloaded through this link (, and expected to be received to IESR until 10:00 p.m. Indonesian Western Standard Time (WIB, GMT+7) on Monday, May 27, 2024. Any proposals received after this date and time will be regarded as inadmissible. An expert, official, or company representative who submits the proposal must sign it.

Proposals will be accepted until 22:00 WIB on Monday, 27 May 2024, and should be addressed to the IESR Communications Manager via email, and cc: (program officer, IESR) and (website staff, IESR). Please include “RFP Response – IESR Website Redesign 2024” in the email subject line. All proposals must be signed by an authorized agent or representative of the company submitting the proposal.

Proposal evaluation and selection decision will be made on May 30, 2024. Upon notification, contract negotiations with the winning bidder will begin immediately and should proceed quickly to meet the schedule of activities.

Please itemize all costs and include a description of related services. Contract terms and conditions will be negotiated after selection of the winning bidder for this RFP.